Meet our amazing company. We love what we do

Sold in 70 countries worldwide, Bigen is a renowned authority in hair coloring. Regardless of your natural hair color, consistency, condition, length or style, Bigen produces optimum color results. Formulated as a gentle choice, both Bigen Permanent and Semi-Permanent hair colors contain no ammonia. For more than 50 years, the Bigen brand has offered safe, effective and economical hair color to consumers worldwide.



















Permanent Powder

Semi-Permanent Color

Vivid Shades



















Hair Care Products

EZ Color for Men

Easy Color for Women


Hoyu is one of the first hair color manufacturers to target the professional market, and we have come up with some wonderful products in collaboration with the salon industry. With our expert understanding of consumers and the hair color and hair care market, we have teamed up with professional colorists to achieve the colors and textures that customers demand of professionals.



















Promaster EX


PM G Creyell



















PM Powder Bleach


Promaster Color Care













Promaster Outbath

Medilook Alpha

Hoyu’s slogan “COLOR YOUR HEART” expresses our desire to add dimension to people’s lives through an extensive line of innovative hair color and hair care products. With a strong business background and an unending passion for coloring and caring for hair, Hoyu marked its 100th anniversary in February 2005.













Speedy Conditioning Color

One Push Cream Color













Men's Speedy

Silk Touch