Product Development

Development of new technology, uncompromising production systems, and substantial monitor testing enable us to create new products.

Our General Research Institute currently comprises the following three laboratories. The Basic Research Laboratory conducts fundamental researches on the mechanism of hair coloring and product safety; the Applied Research Laboratory develops products incorporating state-of-the-art technologies; and the Research Management Room develops easy-to-use packages and conducts product testing. The General Research Institute produces high quality products that realize a high level of customer satisfaction. Many of the new technologies incorporated into Hoyu products have been patented or registered as industrial new designs. Moreover, to further improve our basic studies, we continuously dispatch researchers to universities and research institutes for joint research programs. While maintaining close contact with our sales, production and other sections, the Research Institute is devoting efforts toward consolidating the market status of the products, which bear our own brands. At the same time, it is focusing on study for the development of even safer, more usable and environmentally sounder products.