Effective Date: January 1, 2023
Introduction
The Hoyu America Company (“Hoyu,” “us,” “we,” or “our”) respects the privacy concerns of our customers and all users of products and services. We are committed to protecting and respecting your privacy. This Privacy Policy (the “Privacy Policy”) and any other documents referred to in it sets forth the basis on which any personal data we collect from you, or that you provide to us, in connection with the Product will be processed by us. We are providing this Privacy Policy so that you can better understand how we collect, use, and share information that is gathered using our Product.
Our privacy practices are subject to the applicable laws of the places in which we do business, so we have added region-specific terms that only apply to customers located in certain geographic regions, or as required by applicable laws.
1. Scope of This Notice
This Privacy Policy describes Hoyu’s practices for collecting, using, maintaining, protecting, and disclosing (“processing”) your personal information when you use our services (“Services”), such as when you:
This Privacy Policy also applies to personal information we collect from third parties about you.
This Privacy Policy does not apply to:
2. Personal Data We Collect and How We Use It
Personal information (sometimes called “personal data”) is a broadly defined term whose legal definition varies across jurisdictions. When used in this Privacy Policy, “personal information” includes information that is reasonably capable of identifying a particular individual (including through their device) either alone or when combined with information from other sources.
The personal information we collect about you depends on the nature and context of your interaction with Hoyu and our Services. It may also depend on various choices you make about how to use the Services we offer, the functionality and features you choose or enable, your location, the devices you us to interact with our services, and applicable law. The following describes the personal information we collect about you and the way we collect it.
2.1 Personal Information You Give to Us
We collect the following categories personal information you provide to us, including the following:
2.2 Personal Information We Derive Through Your Use of Our Services
We and our third-party partners use cookies, web beacons, clear GIF, pixels, internet tags, and other similar tracking technologies (collectively, “tracking technologies”) to gather information when you interact with our websites, mobile apps, and email communications. We use some of these tracking technologies help us optimize and maintain the security of our websites and your account. We also use them for compatible purposes like save your preferences, fixing errors, and ensuring consistent service of our websites and mobile apps. For additional information on our use of cookies, please visit our Cookie Consent Manager to learn more about our use of cookies.
We permit third parties to use tracking technologies on our websites for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, and provide metrics on advertising effectiveness. The third parties use their technology to provide advertising about products and services tailored to your interests which may appear either on our websites or on other websites.
The information we collect using these technologies includes:
Because the “Do Not Track” browser-based standard signal has yet to gain widespread acceptance, our Website(s) currently does not respond to those signals.
2.3 Personal Information We Collect From Others
We mostly collect personal information directly from you or based on your interaction with our Site. However, we also may collect personal information from third-party sources. These include our Business Services Providers, Marketing and Advertising Providers, government entities, our Hoyu affiliates, social media platforms, and other users of our Services.
Even if you are not a registered user of our Services, your information might still be collected. Some users may choose to share information about their contacts, including their name, email address, phone number, or other information. User may also post or comment with personal information about other users on social media.
3. What We Do with Your Personal Information
We may use your personal information for a variety of reasons. Depending on how you interact with our Services, these include using personal information:
4. Our Sharing of Your Personal Information
We may share your personal information with the following:
Business Services Providers. These are those persons or entities with whom we have a relationship to provide business operations services and support to Hoyu. These providers may include the following:
Marketing and Advertising Providers. These include advertising, direct marketing, and lead generation providers, affiliate marketing program providers, retargeting platforms, data brokers, ad networks, marketing consultants, and similar services providers.
Affiliates. Our affiliates include any subsidiaries, joint venturers, or other companies that we control or that are under common control with us.
Legally Required Parties/Governmental Entities. Persons to whom we are required by law to provide information, such as pursuant to a subpoena or a court order.
Reorganization. Persons involved in the consideration, negotiation, completion of a business transaction, including the sale, merger, consolidation, acquisition, change in control, transfer of substantial assets, bankruptcy, or reorganization, and any subsequent integration.
Authorized Disclosures: To any party when authorized by the individual to whom it pertains to share it.
5. Data Retention
We will retain your personal information only for so long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information; the potential risk of harm from unauthorized use or disclosure of your personal information; the purposes for which we process your personal information and whether we can achieve those purposes through other means; and the applicable legal requirements. In some circumstances, you may ask us to delete your information. Additionally, we may anonymize your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
6. Data Security
We have implemented and maintain reasonable security procedures and practices, appropriate to the nature of the information, to protect your personal information from unauthorized access, destruction, use, modification, or disclosure. However, no security measure is perfect, so we cannot guarantee the security of your personal information. Data protection laws vary among countries, with some providing more protection than others.
7. International Data Transfers
We are located and operate in the United States. By submitting personal information to us, you understand that we may transfer your personal information to country foreign to you, including the United States, for processing. The laws that apply to the use and protection of personal information in the United States, or other countries or jurisdictions in which we transfer or process personal information, may be different from the laws and protections in your country. These transfers may include transfers to our service providers located in foreign jurisdictions. Whenever we engage a service provider, we require that its privacy and security standards adhere our requirements and applicable privacy laws.
8. Your Privacy Preferences
You can control the collection and use of personal information for some of our processing activities. This includes:
Many websites, including ours, employ Google Analytics. To opt out of Google Analytics data collection, follow these instructions from Google.
9. Your Privacy Rights & Choices
Some jurisdictions provide covered individuals with specific privacy rights which can be exercised against covered entities. Depending on the jurisdiction, these rights may include the following:
Hoyu will honor the privacy rights afforded to individuals in accordance with applicable law and will not discriminate against individuals for exercising their privacy choices under the law.
10. Exercising Your Privacy Rights
You have the right to submit a verifiable request to us using the following methods:
A member of our team will acknowledge your request and guide you through the verification process.
11. Children’s Privacy
Our Services are not intended for persons under 16 years of age. We do not knowingly collect or process the personal information of individuals under the age of 16. If we learn that we have collected personal information from a child under age 16, we will delete that information as quickly as possible. If you believe that a child under 16 may have provided us their Personal Information, please contact us at official_contact@color.us.hoyu.com.
12. Jurisdiction-Specific Privacy Disclosures
12.1 California
Please see our California Privacy Policy which supplements this Privacy Policy.
12.2 U.S. State-Specific Privacy Rights
Residents of certain U.S. States have the rights indicated below as of the date in which the applicable laws granting such rights are effective, which are as follows:
California: January 1, 2023
Virginia: January 1, 2023
Colorado: July 1, 2023
Connecticut: July 1, 2023
Utah: December 31, 2023
Privacy Rights | Description | CA | VA | CO | CT | UT |
---|---|---|---|---|---|---|
Access/Know | Request confirmation from us as to whether your personal information is being processed by Hoyu and, if so, access to such personal information. | ✓ | ✓ | ✓ | ✓ | ✓ |
Deletion | Request that your personal information be deleted (subject to some limitations). | ✓ | ✓ | ✓ | ✓ | ✓ |
Portability | Request that Hoyu provide a copy of the personal information concerning you that you have provided to us in a usable/readable format. | ✓ | ✓ | ✓ | ✓ | ✓ |
Rectification/Correction | Request that Hoyu correct any inaccurate personal data relating to you (subject to limitations). | ✓ | ✓ | ✓ | ✓ | |
Restriction on Sharing for Cross-Context Behavioral or Targeted Advertising (called “sharing” under California law) | Request that Hoyu stop sharing of your personal information for purposes cross-contextual behavioral of targeted advertising purposes. | ✓ | ✓ | ✓ | ||
Sales of Personal Information | Request that Hoyu stop selling personal information about you to third parties. | ✓ | ✓ | ✓ | ||
Restriction on Automated Decision-Making or Profiling | Request that Hoyu stop using automated decision-making technology to evaluate you, create a profile of you, and make predictions about your future behavior. | ✓ | ✓ | ✓ | ||
Limiting the Use and Disclosure of Sensitive Personal Information | Request that Hoyu limit our use and disclosure of your “sensitive personal information,” as that term is defined in the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (CCPA), to the extent required by law. | ✓ | ||||
Right to Appeal | Appeal the denial of a privacy rights request under the relevant law. | ✓ | ✓ | ✓ |
Hoyu does not engage in automated decision making/profiling so no action is required to exercise this right under state law.
If you would like to opt-out of the sale or sharing of your personal information for cross-contextual behavioral or targeted advertising, please click the Do Not Sell or Share My Personal Information link.
You may make a request at any time to exercise your privacy rights under applicable law by using our Privacy Portal. We will respond to your request in the time permitted by law (if properly submitted). If we need more time to process and respond to your request, we will notify you of that fact along with the reason for the delay. In all cases we will complete your request within the time permitted by law. If we decline to act regarding your request, we will inform you of our decision and the reason for it.
Nevada
If you are a resident of Nevada, you have the right to opt-out of the sale of certain personal information to third parties who intend to license or sell that personal information. You may submit a request using our Privacy Portal.
13. Changes to this Notice
We may update this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the Policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access our Services or otherwise interact with us to stay informed about our information practices and the choices available to you.
14. Contact Us
For questions or concerns about our group’s privacy policy or practices, please contact us by using the information below.