HISTORY

Let us introduce the history of Hoyu, through its products, seeing how it set out on its journey together with the trends of hair fashion.

1905

1909

1916

1921

Masujiro Mizuno founded MIZUNO KANKUDOU, the forerunner of Hoyu, to manufacture and sell home medical supplies.

Released hair dye "NIWAKARASU."

Released hair dye "SANWAKARASU."

Released hair dye "GENROKU" which was a long selling product for 73 years.

1923

1947

1957

1959

Established Hoyu Shokai Co. LTD.

Masujiro Mizuno was inaugurated as the president.

 

Opened Osaka Sales Office.

Opened Tokyo Sales Office.

Released powder-type hair dye, "Bigen."

Kimpei Mizuno was inaugurated as the Second President of the Company.

1961

1962

1964

1969

 Constructed Nagakute Factory.

Entered hair salon industry.

Released "Haarel Wave Hair Color" based on new hair dye theory.

Changed the company name to HOYU CO. LTD.

Opened Sapporo Sales Office.

1970

1971

1972

1973

Opened Fukuoka Sales Office.

Released Bigen Hair Color

Held celebration commemorating the 50th anniversary of Hoyu’s founding.

Changed the Logo of the company.

Opened Hiroshima Sales Office.

1974

1976

1984

1987

Opened Sendai Sales Office.

Constructed Seto Factory.

Released "Bigen Cream Tone."

Released "Men’s Bigen Speedy Color."

1989

1990

1992

1995

Released "Lady's Bigen Speedy."

Released "Beauteen" series.

Held celebration commemorating the 70th anniversary of Hoyu’s founding.

Completed Logistics Center.

Released "Beautylabo."

1997

1998

1999

2001

Mr. Simpei Mizuno was inaugurated as the third president and Mr. Kimpei Mizuno as the Chairman of the Board.

Opened Hoyu Technical Academy.

Released "CIELO."

Released "DanielGalvin PROMASTER."

Released "Beautylabo Hair Color" and "PROSYSTEM".

Seto Factory obtained ISO14001 Certification.

Opened London Representative Office in the United Kingdom.

Constructed Sakuragaoka Factory. (Seto City, Aichi Prefecture)

Opened Studio Tokyo of Salon Division .

Established Hoyu Cosmetics (Suzhou) Co., Ltd. in China.

2002

2003

2004

2005

Opened Studio Osaka of Salon Division.

Established Hoyu America Co., Ltd.

Established Hoyu Cosmetics (Thailand) Co., Ltd. in Thailand.

Completed a new head office. (Nagoya City, Aichi Prefecture)

Established PT Hoyu Indonesia in Indonesia.

Celebrated the 100th anniversary of foundation.

Changed the Logo of the company.

Established Hoyu Singapore Pte. Ltd..

Opened Studio Sendai of Salon Division.

2006

2007

2008

2009

Established Hoyu Korea Co., Ltd. .

Opened Studio Fukuoka of Salon Division.

Involved in the business cooperation with ASGEN Pharmaceutical Co., Ltd.

Sakuragaoka Factory obtained ISO14001 Certification.

Established Hoyu Malaysia Sdn. Bhd.

Established Taiwan Hoyu Cosmetics Co., Ltd. in Taiwan.

Released "PROMASTER EX."

Acquired 60% of Kracie Group common stocks.

Released "CIELO Mousse Color."

2010

2011

2012

2013

Released "Beautylabo Whip Hair Color."

inaugurated Makio Mizuno as the Fourth President of the Company.

Released "rexy" series.

Established Hoyu Shanghai Corporation in China.

Established Hoyu Cosmetics (Nederland) B.V. in Netherlands.

Acquired remaining 40% of Kracie Group common stocks.

Established "Hoyu Trading (Thailand) Co., Ltd." in Thailand.

Released "Naturain Coloring Treatment" as a limited edition mail order product.

Released "Men’s Bigen Coloring Conditioner."

2014

2015

2016

Established Hoyu Science Foundation.

Released "Bigen Hair Mascara."

Released "Men’s Bigen Grayish Color."

Released "PROSTEP."

Established an endowed chair, "Department of Integrative Medical Science for Allergic Disease" at the Fujita Health University.

Released "Bigen Pumping Foam Color."

Renewed "Beauteen" series.

Released "Beauteen Design Color Cream."

Released "Bigen Coloring Treatment."

Opened the new basic research facility "Innovation Center."

Released "Naturain Hair Manicure" as a limited edition mail order product.